Objective: Create a cost-effective ecommerce website for fine art jewelery.

Challenge: Design must matche the elegance of the jewelry design, and the back end must be easy to maintain.

Solution: Use a Pay Pal based shopping cart, with product pages that are generated by an excel document. The artist is very comfortable working in excel and making her own photography, so there is no cost to her in maintaining the site since she can do it all herself.