Objective: Create a website to display and sell fine art digital imagery and a consulting services.

Challenge: The inventory of images was very large, with frequent new additions and with a lot of details that are peculiar to each image. The maintenance of this site would have been overwhelming if the owner had been required to make changes to his site by hand.

Solution: Develop a low cost Pay Pal based shopping cart, where all of the product information is managed in an Excel document. The elegantly designed custom category and product pages draw from the data that is kept in the excel document that the owner maintains. For a fraction of the upfront and maintenance costs, this Pay Pal/Excel shopping cart is a great solution for someone who is just getting started with an online store.