Objective: Create a site for a writer of parenting advice and educational books.

Challenge: Quickly get it across that this is a professional with a sense of humor. Make it easy for busy editors to evaluate her work, as they consider her for various writing jobs. Promote recently published books.

Solution: Use bright color and bold patterns to show that this writer is fun and is in tune with kids, parents and educators. Highlight the prominent publications she has written for to show at a glance the caliber of her work. Make readily available links to her books, including links to buy the book on Amazon.