Objective: Create a website to help a medical legal consulting firm to secure more new business.
Audience: Attorneys in need of medical consulting for particular cases.
Solution: Give the website a serious, competent feeling by using sober colors and a bold graphic. Make the firm's value propositions pop out at the reader. Offer a few links to pages that substantiate their value propositions.
"After we launched the website, out-of-state applications increased by 45%, with 96% of that increase coming directly from the website. Maria really understood our goals, our audience and our culture in ways that other web professionals just didn't."
- Lisa Hand, Director of Communications, Husson College
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