Objective: Redesign an online store to foster an immediate sense of the warm, friendly character of the store and the kinds of products available. The most pressing goal was to get visitors to start shopping immediately.
Audience: Anyone interested in moose gifts
Solution: Introduce a friendly waving moose as the mascot for the site. Top and center, tell visitors that they can start shopping, using links that clearly describe the kinds of products to be found. Add a photo of the store to help build customer confidence that this is a real place that they might visit some day.
"Before I met Maria, I paid a lot of money to a company to do my website. It was a disaster. I didn't make a single sale. After Maria did my site, my web sales have steadily increased to the point that they are exceding my walk-in sales."
- Corey Ellis, Owner, Mooseville, USA
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