Objective: Create a website that will entice people to want to buy homes or start a business in a small Maine town of less than 1,000 people.

Challenge: The residents of the town tend to share the desire to see the character remain intact with as little change as possible. In finding the right tone of voice for the site, a balance needed to be struck that would attract people who appreciate the town for what it is now.

Solution: Emphasize the quiet life, the know-your-neighbor atmosphere, while also highlighting amenities that will help potential new residents to envision themselves resettling here. Use of georgeous pictures and plain-spoken text portrays an image of the town that is true to how residents of Phillips see it themselves.