Objective: Create a site to sell a self-published book about adopting a daughter from China.

Audience: Parents or prospective parents of international adoption and their children.

Solution: Use the bold colors that were used in the book and are reminicent of China. A very plain, typewriter-like type face to emphasize that this is a heart-felt, self-published work, not a glitzy hyped-up book. Put the author's letter to the reader on the main page, to emphasize the author's warm voice.